Careers - Product Development Head (PDH)

Job Description

Macro Diary Ventures Limited (MDVL) is the largest dairy farm operator in India with more than 4,000 animals across six farms in district Ludhiana, Punjab.

MDVL produces the cleanest milk in India, with a disease free herd, and has developed trade relations with farmers for cultivation of animal fodder.

MDVL processes its internally produced milk as premium “TruMilk” and related products.

MDVL is also the biggest breeder of milch animals in India with over 1,500 calving’s projected for 2016-17. MDVL aims to provide the best quality of milk and milk products to consumers. MDVL also aims to achieve accelerated genetic advancement of its herd by the use of imported sexed semen together with embryo transfer.

MDVL strives to be the industry leader for Premium Milk and related products.

MDVL revenues in the year ending 31/03/16 was 67 Crores.


MDVL intends to broad the current range of products to add to the existing line of Pasteurized milk, Homogenized milk, Paneer, Dahi and Flavoured milk.

MDVL wishes to explore milk-based variants in the following categories:

  • Non-Traditional
  • Supplementary
  • Therapeutic

The PDH will report to the Managing Director and will be expected to work closely with the General Manager (Operations).

The position will be based at Ludhiana, Punjab.

Remuneration will be commensurate with experience and potential.


  • The delivery of new products and product variants from concept to commissioning.
  • Research potential products, manufacturing processes and packaging.
  • Circulate findings
  • Submit recommendations with market assessment, viability and project costs
  • To deliver new products within budget
  • Understand regulation and monitor compliance
  • Track regulatory and legislative trends concerning milk and milk products.
  • Understand market pricing to generate optimal pricing and sales volumes of MDVL products.
  • Incisively understand the market and competition.
  • To work closely with quality, marketing and sales department.
  • Monitoring, tracking and organizing of all approved proposed new product samples